What you should know about LinkedIn
LinkedIn is the undisputed heavyweight of business contact data.
LinkedIn now has almost 800 million members with over 55 million registered companies.
Millennials make up over 60% of LinkedIn’s user base, with 11 million of the 87 million millennials in decision-making positions.
Of those LinkedIn users who are frequently engaging with the platform, 40% access it daily, clocking up over 1 billion interactions every month.
Unlike many other social media platforms that rely on advertisements, LinkedIn’s premium services are something users are willing to pay.
According to the Pew Research Center 2018 Social Media Use study, LinkedIn remains popular with college students. Further research into these LinkedIn statistics revealed that 50% of college graduates in the US are LinkedIn users