B+NB: A VIEW FROM THE TOP

EPISODE 01: Rob Schwartz - New Business Starts With Creativity

“Running a business is a creative act.”
- Rob Schwartz

Rob Schwartz, CEO of TBWA\Chiat\Day NY talks with William Taylor, principal of Brand New Business about disruption, branding, new business development, proposals and creativity in business.


Rob Schwartz
Chief Executive Officer

One of the world’s most creative CEOs. Was once CCO of Chiat LA. Has won every creative award and produced insanely effective work for brands like Nissan, Visa, Pepsi and more. On the board of CCNY, and the hero of a business case study taught by Harvard professors.

 

EPISODE NOTES

 
william taylor