B+NB: A VIEW FROM THE TOP

Episode 02: Laura Maness - Zen And The Art of New Business

“You will transform an agency through new business”
- Laura Maness

Laura Maness, CEO of Havas NY talks with William Taylor, principal of Brand New Business about branding culture and new business development as the oxygen for developing a growth culture.

 

Laura Maness
Chief Executive Officer

As the CEO of Havas New York, Laura Maness leads the North America Creative flagship agency of Havas Group, where she drives a culture of creativity and innovation, and creates deeper meaning for some of the most recognized companies in the world including TD Ameritrade, ADP, Barnes & Noble, IBM, Keurig Dr. Pepper, Reckitt Benckiser, conEdison and Rite Aid.

EPISODE NOTES

HAVAS NEW YORK
HAVAS GROUP
VIVENDI

william taylor